Channel Executive Sales & Marketing

  1. Where’s The Money In Mobility?
    1/31/2019

    Healthcare, government and municipalities, first response, and retail are among several markets that are hot opportunities for the IT services industry. They all share a heavy and increasing dependence on mobile technology. When the technology driving that mobility fails, they pay dearly. Patients, customers, and communities suffer. Sales are lost, topline revenue drops corollary to tanking customer satisfaction, and profit plunges accordingly.

  2. Data-Driven Marketing: A Struggle For IT Services
    1/31/2019

    Recent research from the CMO Council sheds light on the barriers to data-driven marketing and the tools marketers are using to overcome them.

  3. The Sales Qualification Process
    1/31/2019

    Whatever sales industry you work in, the first step is always going to be the same: to qualify your sales leads to determine how good of a fit they are (or not). It can be frustrating trying to chase after every deal. It’s ultimately a huge waste of time. It’s best if you can qualify the prospect up front and determine if it’s worth the investment of time and resources to take them through your sales process. When you do this, you won’t waste countless sales cycles chasing bad deals.

  4. The 3 Greatest Digital Marketing Challenges For Tech Resellers In 2019
    1/31/2019

    The Channel Institute polled more than 200 channel marketing leaders worldwide to learn the difference between success and failure for technology resellers in 2019.

  5. Marketing Automation For IT Service Providers
    1/31/2019

    BJ Havlik’s career has given him a senior management perspective on virtually every facet of the IT services industry. From client side to services side, from Fortune 500 to SMB, he’s just about seen it all. Here, he shares lessons learned as a client-side IT buyer with multimillion dollar budgets and how those lessons have shaped his persuasions as president and CEO at Green Bay, WI-area MSP, ITSM, and security provider SRC Technologies.

  6. Build Your Presence With Vendors
    1/31/2019

    Channel sales strategist and coach Dede Haas is founder of DLH Services, which helps technology vendors and partners create innovative, successful channel sales solutions and programs. This month, Haas discusses the rationale used when choosing vendor partners with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses.

  7. 12 Steps To The Perfect MSP Prospecting Event
    1/31/2019

    Managed Sales Pros has built a fast-growing business on telephone prospecting and the planning and execution of prospecting events for channel companies. Here, prospecting guru Carrie Simpson shares 12 tips to getting the most value out of your next prospecting event.

  8. Leveraging Customer Success in Managed Services
    8/31/2018

    In managed services, one of the top business challenges facing our members is sales. In fact, this is easily the service business challenge (SBC) that we spend the most time on when conducting on-site workshops with TSIA managed services members. And when we do, most of the focus of the managed service provider is on the “land” motion within the TSIA LAER (Land, Adopt, Expand, Renew) framework.

  9. 10 Keys To MSP Sales Development
    8/31/2018

    The success of your sales team determines the success of your whole business. After all, without new business coming in, any company will eventually start to fall apart. If you’re building a sales team to grow your business, your sales strategy can be very challenging. You’ve got to plan and create the opportunity for growth, without doing too much too soon.

  10. Inside Switchfast’s Move To Managed Security
    8/31/2018

    I think it’s pretty cool to see relatively young professionals like Nikolai Vargas climb the ranks from entry-level systems engineer positions to the C-suite in short order. It’s even more intriguing when said young professional’s prior career experience consists of positions as writing instructor and literary agent, jobs much more aligned with a B.A. in English and literature and an M.A. in the humanities.