By Maude Tanguay, SherWeb
That piqued your interest, right? I’m not just saying that as a way to get you to click, and I’m most certainly not trying to offend you. I’m saying this because I’ve seen it time and time again. But mostly, I’m saying this because it happens for the wrong reasons.
I’ve talked with partners who have been running unsuccessful PPC campaigns for their IT business and have asked them what they promoted. I asked them if they looked into their local market to see competition before picking an angle. I asked what sets their business apart and why a lead would pick them over someone else. Most of the time, I don’t get the answers I’m looking for—not because the business owner doesn’t know but because no one helped them win their online marketing game.
I’ve heard some of our partners say they hired a marketing resource and fired them after 90 days because there were no results. I’ve heard them say, “Oh, I tried AdWords. What a money suck!” They told me, “I have a blog on my site, but the aggregator isn’t bringing any leads.”
And we’re not talking about isolated cases.