Magazine Article | October 2, 2017

VAR Rescue: A Hospitality Insider Shares Where Resellers Go Wrong

Source: Channel Executive Magazine

By Abby Sorensen, Chief Editor

Jon Taffer, host of Spike TV’s “Bar Rescue,” tells VARs how to win more hospitality business.

Jon Taffer has filmed nearly 150 episodes of “Bar Rescue” on Spike TV. Off camera, he’s helped turn around almost 10 times as many hospitality establishments. Taffer isn’t just a reality television personality — the man knows his industry, and he knows where technology providers and technology operators within hospitality are falling short. 

Fortunately for the readers of Channel Executive, Taffer isn’t shy about assigning blame and providing some solutions that can help resellers help their customers. If resellers want to win in this rapidly evolving and challenging vertical, they need to adapt to human behavior, learn how to sell benefits (not hardware features), and get ahead of the technology curve by focusing more on connectivity and real-time solutions.