By Nikki Baird, Managing Partner, RSR Research
By nearly all accounts, 2017 has been a rough year for retailers. We kicked off the year with a panic attack about the death of retail (which was indeed exaggerated) and worked through further panic attacks driven by Walmart’s aggressive moves into e-commerce and Amazon’s aggressive moves into brick-and-mortar.
It would be easy to portray 2017 as a kaiju movie: Mothra vs. Godzilla or something like that, where two titans battle it out to rule the world. In that analogy, most of the rest of retail would pretty much be Tokyo, getting trampled beneath monster feet. But the truth is, every retailer’s strengths hold the seeds of their weaknesses, and Amazon and Walmart are no different. There are opportunities out there for the rest of retail. They just have to find the two titans’ blind spots and exploit them.