Article | February 27, 2019

3 Tips For Increasing Customer Loyalty

By Richard Delahaye, Senior Director of Marketing, Barracuda MSP

Customer Retention

Boost your customer service performance by improving these internal processes

In today’s world where competitors are never more than a click away, it’s always a good idea to be looking for new products and services to offer, as well as new ways to serve your customers. Sometimes, however, taking a critical look at your existing offerings and internal processes in order to deliver the best possible customer experience can yield significant long-term gains in customer loyalty and revenues.

Not sure where to start? Here are three tips to help move the needle on your market position and keep customers coming back for more:

Create attractive product and service bundles

Often, your customers most likely are not just looking for a singular software tool or hardware appliance. They want a complete offering that includes software, solutions, implementation services, and ongoing support from your experienced staff. That’s why they’re engaging with a VAR instead of visiting a computer store.

Create IT and business solution bundles, and make sure you convey the value that your company adds through those offerings. You’ll want to identify areas where your company excels, such as support or deployment, and play to your strengths when packaging these solutions.