By Brian Horton CEO, Breadcrumb Cybersecurity, Inc.
While the market for cybersecurity is getting better all the time, Breadcrumb Cybersecurity CEO Brian Horton says selling it requires more than a partner program with a security software vendor — it requires consultancy.
It’s no secret that the cybersecurity market is red hot. Positioning your brand into security consulting might just be the smartest move your firm will ever make. There’s enormous market potential that is growing by the day. From medical and financial, to educational and industrial — the need for qualified firms to solve security issues is staggering. With so much demand and money flooding the market, then why are so many MSPs slow out of the blocks?