Magazine Article | May 1, 2019

The Basics Of Strategy

Source: Channel Executive Magazine

By Arlin Sorensen

One of today’s buzzwords in business is strategy. Everyone wants one, but many aren’t sure of the how and why it even matters. In my 40+ years in business, there is little question that strategy, and the required planning to achieve it, are important success factors for any company or individual to reach their defined outcomes.