Article | April 23, 2014

SYNNEX Highlights Differences Between Rugged And Consumer Computers

Bob Stegner, Senior Vice President, Marketing, North America for SYNNEX Corporation

SYNNEX is introducing the HP EliteBook Folio 1040, described as a business Ultrabook. Bob Stegner, senior VP of Marketing, North America, SYNNEX, highlights the differences between rugged and consumer devices and how VARs can overcome customer objections to selecting rugged computers.

What makes notebooks designed for businesses more rugged than consumer devices?

Stegner: Major differences are craftsmanship and testing and certification. HP EliteBooks, for example, go through rigorous testing before they are deployed and are MIL-STD-810G tested and certified, meaning they pass a Department of Defense standard that puts the notebooks through drop, shock, vibration, dust, humidity, altitude, high and low temperatures, and temperature shock tests. The notebooks also include better craftsmanship than a consumer model with magnesium construction, aluminum-alloy hinges, spill-resistant keyboards with drains, longer lasting keyboard lettering, and many others features.

How do the two types of computers (commercial vs. consumer) compare when it comes to the capability to keep business data and user privacy secure?

Stegner: HP has the most complete, best, and enhanced security tools in the industry. EliteBooks come standard with specific software security called HP ProtectTools which is a suite of software that protects from internal and external threats including viruses and data breaches. HP also has Trust Circles, a software product that allows the sharing of files only with those people you specify. If someone not in your circle is able to get access to a file, for example if you email it to the wrong person or lose a USB drive, they will not be able to view the data since it is encrypted. They also include Trusted Platform Module or TPM. This is a hardware-based security option which allows the protection of data on a hard drive if it is taken from the system. TPM does not allow the hard drive to be accessed on a different system. HP has also come out with the first and only self-healing BIOs security solution called HP BIOSphere with SureStart technology which prevents your PC BIOs from corrupting and rendering your system useless.

Do computers built for commercial use have better connectivity capabilities?

Stegner: HP commercial systems, specifically EliteBooks, allow for common docking not found in consumer models, which is the ability for a remote user to connect into a station that is then connected into various peripherals like mice, keyboards, and multi-monitor options. This gives the user a full desktop experience in an office which is easily replicated on a consumer model. These docks can also be interchangeable between models allowing multiple users to utilize the same equipment which reduces costs if you have employees that come in and out of the office.  From the network perspective, commercial versions can have the same connectivity as consumer models but have the ability for built-in options if needed in the cellular data area versus using an air card typically used in the consumer environment. HP EliteBooks also include, with each new model that comes out, the latest and fastest types of connectivity options available in the market whether in cellular options or in wireless network cards.

How can VARs overcome their customers’ objections to selecting computers designed for the enterprise instead of purchasing consumer notebooks?

Stegner: VARs must understand the differentiation between the two so the suggestion of the HP system is based on the needs of the end customer and the features of each type of system. If the usage is for business then the end customer will want to go with the commercial models. The benefits of these models is that they have a longer lifecycle, which is important to roll outs of equipment in a larger scale or the ability to buy more of the same model months down the road that feature the same components as the previous models purchased. This points to the ease of use with manageability in the deployments and updates that is an important need requested from end customers.  These HP commercial models are also more robust than a consumer model featuring more ports for connectivity, docking capabilities, and more durable design to within rigorous usage. A longer warranty is a standard feature of commercial models over consumer models.