By Steve Riat and Nathan Austin
Enabling sales success as an MSP requires the effort of the entire organization to help remove distractions that negatively affect sales productivity.
Departments, in particular, need to own their respective area of the business. Sales professionals, in turn, need to consistently execute on key behaviors that will lead to success and not get caught in mental traps that prevent attainment of sales goals. MSP leaders also need to look into the future and chart a course toward the evolution of the small to midsize business (SMB) market, the maturity of the MSP industry, and define the role sales professionals should play in helping your organization along the way.