Reselling is your comfort zone — it’s what you know inside and out. But it’s not providing the returns it once did. Increasing competition in hardware and software means you’re relying on margins that get thinner every day to keep your business profitable. Gartner has predicted that 40 percent of VARs will go out of business if they do not adopt a recurring revenue model. It’s time to evolve to save your business.
Are you considering how to get in the security services arena? The security market is a hot one, ripe with opportunity. All MSPs are on the same journey towards advancing their security maturity, but the path will be different for each.
Security is the hot topic of the day. Everyone’s talking about it. Your customers are asking about it, they’re expecting you to be the expert, and it’s a conversation you’d rather not have. Can you even make money offering security? You definitely can, if you approach the conversation the right way.
According to a recent Aria research study, only 11 percent of businesses are planning to rely on one-off sales as a major point of revenue moving into the future. Adding a recurring revenue model is the key to staying ahead of technology and moving your business forward.
A pricing strategy is the method used to price your products and services so that your sales volume produces sufficient margin to cover your operating expenses and generates sufficient profit to meet your business goals.