By Brynne Tillman & Sally Jo Lamont
The Channel And LinkedIn: Maximizing You And Your Partners’ Business Development Effectiveness
Social Selling is an essential tool in today’s highly competitive environment. There are several key LinkedIn strategies that can be used to leverage your existing contacts, vendors, and partners to reach prospects with a high level of credibility. These few activities can be game changers when it comes to growing your business. Keep in mind the ultimate goal of social selling is to initiate more meaningful sales conversations. Here are some key tips to help vendors find more qualified partners and partners sell more to end users.