By Brynne Tillman & Sally Jo Lamont
In this crowded IT services world, finding, connecting, and engaging with potential channel partners can be a challenge. It is vital for VARs or MSPs to position themselves as thought leaders and subject matter experts, and LinkedIn is a powerful place to start.
In addition to establishing your professional brand, gaining access to prospects through client and networking referrals is foundational to leveraging LinkedIn to grow partners and sales. The following are seven strategies that will have a direct impact on your business development efforts: