Magazine Article | July 1, 2017

Life-Cycle Management: The Art Of The Curve Jump

Source: Channel Executive Magazine

By Pete Sorensen, partner, HTG Peer Groups

Technology sales and service provision is a constantly changing business. The best companies know how to evaluate the life cycle of their offerings and act accordingly, no matter how uncomfortable the change might be.

Everything has a life cycle. Look out your window and focus on a tree. What do you know about the life cycle of that tree? You know there was a time when that tree was just a seed. That seed germinated and grew into the plant you see today. Eventually, the tree will lose some of its strength and start to perish. You observe these life cycles every day in the world around you.