Magazine Article | January 31, 2019

Jay McBain's Top 5 Channel Trends For 2019

Source: Channel Executive Magazine

By Matt Pillar, chief editor

Is it the beginning of the end of the channel as we know it?

Jay McBain is a prognosticator, but he never takes a flyer. The rightfully well-known principal analyst for Global Channels at Forrester is a counter, a chronicler, a statistician, and a scientist. He leverages a weeds-deep, fact-based analysis of the past and present to prepare channel partners for the future. There’s no one I’d more confidently ask for some 2019 predictions, and there’s no one happier and more confident to offer them up. Here, McBain reflects on 2018 and offers up his thoughts on the year ahead.