Magazine Article | November 1, 2018

IT Services Marketing Isn't About Selling Anything; It's About Building Trust

Source: Channel Executive Magazine

By Nate Freedman

As someone who spends a lot of time talking with technology business owners about the problems they’re facing and the challenges they’re trying to solve, I believe one core idea seems to crop up, time and again. It came up in conversation as recently as the other day, actually.

A client and I were in the middle of talking about modern day trends and strategies, and he said to me, “What I’m really looking for is a way to make sure my marketing is selling as effectively as possible. What do I do? Do I make it more aggressive? Do I lean heavier on emotions? What’s the right move, here?”