By Joe Finizio, Principal Consultant, Northlake Associates
Ten years ago, at a POS industry educational conference, there was a session called “What Do VARs Want From Vendors And What Do Vendors Want From VARs?” It was an excellent, candid dialogue, and to say that it was a lively session would be an understatement. In the end, the VARs wanted good, reliable products and good support, and the vendors just wanted the VARs to sell more. While those items are still critical, things have definitely changed and become more complex for the VAR channel. There has been considerable consolidation of technology and services, business models moved from break-fi x to a monthly subscription, and technology platforms have continued to become a commodity.