Longtime friend of the Business Solutions Network, Jerod Powell weighs in on digital transformation, digital Darwinism, and the millennial mindset.
WHAT CHANGES IN CUSTOMER DEMANDS AND EXPECTATIONS HAVE YOU SEEN OVER THE PAST ONE TO TWO YEARS?
Clients have invested significantly in various technologies to help their business over the years, but they spend too much time in the technology itself. It’s time now to transform and have technology work for the client. This is made possible through greater systems integration and automation with visibility into the business systems data the organization depends on. You can’t change what you don’t measure. It’s all about having the right data in the right hands at the right time.
WHAT IS THE BIGGEST THREAT OR OPPORTUNITY YOUR BUSINESS FACES?
Market confusion. We’re fighting various snakeoil solutions claiming to be the answer. It’s digital Darwinism out there. Clients that don’t get the need to change won’t be customers of ours.
WHAT IS THE TOP METRIC YOU USE TO MEASURE SUCCESS? HOW DO YOU ENSURE YOUR TEAM IS ACHIEVING THIS METRIC?
Client lifetime value. We’re on a journey together with our clients to drive mutual growth and client satisfaction through amazing experiences.
WHAT TECHNOLOGY/SOLUTION HAS TOO MUCH HYPE? WHAT TECHNOLOGY/SOLUTION DESERVES MORE HYPE?
Currently the buzzword surrounding technology is digital transformation. At the end of the day, it is being driven by the fact that society and technology have evolved faster than an organization’s ability to naturally adapt. Society has already evolved; mobile, social media, IoT, wearables, real-time, etc., have changed buying behaviors and how information is consumed. The long and short of it is that disruptive technology has created an evolution of customer and employee behavior, values, and expectations. This makes digital transformation a necessity if you want to stay relevant; “digital Darwinism,” as Brian Solis calls it, has set the stage for a new generation of business models, a new era of leadership.
IN WHAT WAYS WILL MILLENNIALS IMPACT THE CHANNEL?
Born with technology in their hands, millennials thrive in an environment of innovation and change. Their saturation into the market has significantly disrupted the landscape of traditional workplaces and marketing. Millennials have seized the reins of social media, content creation, and consumer power. Digital transformation is for customer experience. Millennials expect a simple, fast, and cool mobile experience. That’s what we build toward when considering user experience for clients.
WHAT’S YOUR BEST MARKETING SECRET?
Focus on a specific vertical and home in on content marketing that will appeal to clients’ needs.
WHAT ARE THE THREE MOST IMPORTANT QUESTIONS YOU ASK IN EVERY INTERVIEW?
What drives you? What environments do you thrive in? What is your greatest success story?
WHAT IS YOUR HIRING PHILOSOPHY?
Our key hiring philosophy is good people who like to win want to work with the same. Authenticity, integrity, and desire to grow are key attributes.
WHAT’S THE BEST BUSINESS BOOK ON YOUR SHELF?
Traction, by Gino Wickman.
San Jose, CA
INFINIT Consulting’s disruptive IT focuses on data integration, automation, communications and collaboration, security, compliance, support, and strategic technology guidance. Founded a decade ago in Silicon Valley from a unique ideology shared by six IT engineers and business experts, it set out to empower business to embrace the potential of IT.
VERTICALS: Retail, Manufacturing, Financial
VENDOR PARTNERS: Asigra, Cloudiway, Dell, HyperGrid, Microsoft, Silverback, SkyKick
TECHNOLOGIES: Professional services, Cloud services, Cloud migrations, Desktop applications, Predictive analytics, Data analysis, Software development