Video | May 24, 2010

Part 2: How VARs and MSPs Can Grow with Web 2.0 Marketing

During this webinar, Editor Gennifer Biggs and Business Solutions President Jim Roddy will offer suggestions for VARs and MSPs interested in fueling growth of their IT organization via Web 2.0 marketing.

  • We'll start by defining Web 2.0, which encompasses everything from social media (Facebook) to blogs (Twitter and beyond) to visual content (YouTube) — and the marketing opportunity each provide.
  • We'll talk about how to use Web 2.0 to enhance your traditional marketing efforts and to engage both existing and new customers.
  • We'll share tips on using social media that we've heard from VARs and that we've tested in our own business.
  • Plus, our guest VAR, Bruce Naylor, will explain how he utilizes free Web 2.0 opportunities to grow his security business