Magazine Article | March 1, 2019

How AIDC VAR Redline Won Produce

Source: Channel Executive Magazine

By Abby Sorensen, Chief Editor

This AIDC reseller has always been a step ahead of channel trends like developing proprietary software, building recurring revenue, and capitalizing on regulatory opportunities within a niche vertical.

A quick glance at the RedLine Solutions home page reveals a company with two product lines. The website also represents where the IT channel has been and where it’s headed. The red left side of the page points to RedLine Solutions, a warehouse management, RFID, mobility, and bar code systems VAR backed by two decades of experience in the hardware integration business. The right side of the page, shaded in green, redirects to the proprietary software and solution sets driven by RedLine that are specifically designed for the produce industry. It’s the software side of the business that has CEO and founder Todd Baggett seeing green.