By Michael Cummings
Most sales executives hired by tech services providers fail. Some 66 to 75 percent last fewer than six to nine months. For many businesses, the experience repeats over and over again. If you are considering hiring a salesperson, don’t do it just yet.
I was recently talking to one of my clients in TBG’s Sales Transformation Program who has sold 13 new MRR clients in the first six months of this year. What drove this result?