Podcast

Episode 13: Carrie Simpson, Managed Sales Pros

Source: Channel Executive Magazine

Topics Discussed: How a kickboxer, yoga instructor, and stay-at-home mom turned into an IT services sales & marketing dynamo, why VAR and MSP leaders are terrible telemarketers, why telemarketing sucks as a job, yet remains a requisite prospecting tool and how long that might remain the case, how Simpson's company spun up a one-of-a-kind call center in under two weeks, what IT service provider execs must do to embrace telemarketing and win with it, and much more.

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