From The Editor | March 20, 2009

Don't Miss This Opportunity

Written by: Mike Monocello

It's no secret that times are tough. With the economy in rough shape and sales slow, now is the time for you to leverage every resource you have at your disposal. One often-overlooked resource many VARs have access to is product training from vendor partners. Indeed, oftentimes this training is free and can even be done via the Internet. Rather than sit around and wait for sales to pick up, why not spend that time putting yourself in the best possible position for when the economy turns around?

Additionally, with extra time and resources available, now might be the opportunity to work on your marketing plan. Haven't had time to redo the website? Case study-based content on your website can show prospective customers what your solutions can do for them. While you may not have had time to create such content before, you might now. Don't waste this opportunity.

Once the economy turns around, some companies will be poised to strike with effective marketing and training employees that can take projects from concept to rollout. Where will your company be?