In the July issue of Business Solutions magazine, I wrote a tech trend article based on a recent distributor event I attended where I was struck by how unfamiliar the attendees were — many of them long-time partners of this particular distributor — of the various services the distributor offered. After the show, I was curious to find out whether this scenario was unique to that particular distributor or whether this was a common occurrence. To my further surprise, I learned that some of the best low cost (and in some cases free) services these distributors offered are being used by only 1% of their channel partners.
I'm genuinely interested to find out why this is. Below is a list of the top 7 services the distributors I talked to believed are the most valuable -- and most underutilized -- by their partners:
Service #1: Field Support
Service #2: Network Assessments
Service #3: Custom Configurations
Service #4: NOC Services
Service #5: Cloud Monetizing
Service #6: Marketing Services
Service #7: Peer Community Group
Check out the article, which is now available at our website, and let me know if there's another side to this story that the distributors aren't sharing.