Magazine Article | August 30, 2019

Branding Or Service Delivery: Which Comes First?

Source: Channel Executive Magazine

By Carrie Simpson

Where do you make your biggest investment as a startup MSP?

There are two kinds of startup service business owners.

The first made a decision to invest money they may not even have into aggressively building a recognizable brand that will resonate and fascinate in their market of choice. The second chose to invest their limited time and resources in creating a company focused on bullet-proof service delivery.

Both branding and service delivery are essential components of the long-term success of any business, MSPs especially. A sexy brand wins business. Great service delivery keeps business. You’re eventually going to need both, but as a new business owner, picking where to invest your limited dollars, which comes first? I chose branding. What did you choose?