Q: IDC’s Worldwide Semiannual Big Data and Analytics Spending Guide predicts a $203 billion Big Data and business analytics market by 2020. Does this demand present an opportunity for the channel?
A: BIG DATA CAN BE A MISLEADING LABEL for what we are actually seeing in the market. Most organizations are not trying to analyze petabytes of data with Hadoop and machine learning. Most companies are struggling with creating basic dashboards and adopting a culture of analytics rather than gut feeling and silos of data.