Magazine Article | May 1, 2018

Are You Practicing Sales Enablement?

Source: Channel Executive Magazine

New data from CSO Insights, the research division of Miller Heiman Group, sheds light on how service industries are hyperaccelerating their sales funnels by building sales enablement practices. Sometimes the responsibility of a single professional, other times that of an entire department, sales enablement is the relatively new practice of feeding sales organizations with data, content, and technical tools that help reps sell more effectively and move prospects through the buying process.