Magazine Article | July 1, 2019

Are You Making The #1 Strategic Marketing Error?

Source: Channel Executive Magazine

By Richard Chambers

Simple rules can remind you what to do when your mind might otherwise be distracted or overwhelmed:

  • In tennis: “Keep your eye on the ball.”
  • In driving: “Look over your shoulder before pulling away from the curb.”
  • In life: “Do unto others as you would have others do unto you.”

These adages take next to no time to observe, yet in their breach you risk losing the match, having a collision, or damaging a friendship.