Dede Haas

An award-winning high-tech sales professional and founder of DLH Services, Dede Haas creates channel sales solutions for the vendor and the partner. She has developed and managed channel partner programs for enterprise and cloud-based products and services for small and medium businesses and for industry leaders, such as Intel Corp. For the partner, Dede has managed the vendor relationship, created business opportunities, and developed and conducted product training. She has her Certification of Achievement-Alliance Management (CA-AM) from the Association of Strategic Alliance Professionals.

ARTICLES BY DEDE HAAS

  • Vendor Partner Selection
    Vendor Partner Selection

    Channel sales strategist and coach Dede Haas is founder of DLH Services, which helps technology vendors and partners create innovative, successful channel sales solutions and programs. This month, Haas discusses the rationale used when choosing vendor partners with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses. 

  • What’s Your Expectation Of A Vendor?
    What’s Your Expectation Of A Vendor?

    Award-winning high-tech sales professional and founder of DLH Services, LLC Dede Haas creates innovative and successful channel sales solutions for vendors and their channel partners. This month, Haas discusses vendor relations with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses.

  • How Valuable Are Vendor Incentives?
    How Valuable Are Vendor Incentives?

    Award-winning, high-tech sales professional and founder of DLH Services, LLC, Dede Haas creates innovative and successful channel sales solutions for vendors and their channel partners. This month, Haas discusses the value of partner programs with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses.

  • Maximize The Value Of Partner Programs

    Award-winning, high-tech sales professional and founder of DLH Services, LLC, Dede Haas creates innovative and successful channel sales solutions for vendors and their channel partners. This month, Haas discusses the value of partner programs with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses.

  • Why The Channel's Not Ready For Cyberattacks

    DLH services founder Dede Haas explores the channel's cyber defense readiness with Channel Executive Magazine advisory board member and CEO of Kyber Security Lynn Souza and Jason McNew, CEO of Stronghold Cyber Security.

  • When Channel Vendors Sell Direct

    In this Partner Persepctives column, Dede Haas explores direct and indirect vendor sales dynamics with The ASCII Group members Zina Hassel, founder and CEO of ZLH Enterprises, and Dave Gillam, president of Gillam Data Services, Inc. 

  • The Distributor’s Relevance In The Age Of The Internet

    Award-winning, high-tech sales professional and founder of DLH Services, LLC (www.DLHServices.com), Dede Haas creates channel sales solutions for vendors and their channel partners. This month, Haas explores the value of distributor relationships with two members of The ASCII Group, whose services help 1,300 North American VARs, solutions providers, and MSPs grow their businesses.

  • Is Pay-To-Play OK?

    High-tech sales professional and Channel Executive contributor Dede Haas, founder of channel sales solutions provider DLH Services, asked two members of The ASCII Group — both MSP executives — to share their opinions on doing business with vendors who charge a premium for the privilege of selling their solutions.

  • Partner Programs: Before You Enroll...

    High-tech sales professional and Channel Executive contributor Dede Haas asked two members of The ASCII Group to ruminate on a couple of questions regarding the onboarding of new vendors. Haas is well qualified on the subject matter herein—her company, DLH Services, focuses on sales solutions for IT vendors and their partners.

  • Women In The Channel: Are We There Yet?

    After 30 years in the channel — the last 14 of which have been spent creating and implementing profitable turnkey channel sales programs and establishing relationships with technology partners, resellers (VARs, LARs), systems integrators, ISVs, and OEMs for my own company — I wasn’t sure I viewed it as welcoming to women. To find out if my hunch was right, I put together this series of articles for Business Solutions.

More Articles by Dede Haas