Michelle Hyde is a one-woman wrecking ball when it comes to knocking down barriers to cloud migration, and her model can teach solutions providers how to get their clients up to speed.
There are two kinds of startup service business owners. The first invests money they may not even have into building a recognizable brand that will resonate and fascinate in their market of choice. The second invests their limited time and resources in creating a company focused on bullet-proof service delivery. Which are you? Which is right?
Over the last couple of decades, we have identified several sales pitfalls that are recurring and affect all salespeople. From sales members who have just recently entered the industry to the most tenured members of the team, there are seven trends that you can spot early to help mitigate poor sales performance or, at a minimum, reduce the time of recovery from a pending sales rut.
While the business of selling goods and services has been around for thousands of years, it is important to note the history of the sales process.
Why Concertium’s new take on managed services is exemplary of IT service’s future.
Simple rules can remind you what to do when your mind might otherwise be distracted or overwhelmed.
The typical MSP gets four to five referrals a year from clients. For those that are qualified, there is a very high close rate. Most (80+ percent) become new MRR clients.
The most important part of any business relationship is trust. For many of your customers, their size often means they lack substantial internal resources, requiring them to trust key advisors to help them run their business. This includes lawyers, accountants, or an IT team. For Managed Service Providers (MSP), the ability to build trust is critical to keeping current customers and attracting new ones. Their business is practically in your hands; whether you’re helping with their productivity, transforming their business processes, keeping them compliant, or getting them back online after a security breach. If you can’t build trust, you can’t build a business.
That piqued your interest, right? I’m not just saying that as a way to get you to click, and I’m most certainly not trying to offend you. I’m saying this because I’ve seen it time and time again. But mostly, I’m saying this because it happens for the wrong reasons.
There was a time when companies would put out advertising and reward their customers for referrals and that was enough to bring in new leads. This is no longer the case. In today’s online world, the business landscape is highly competitive. To stay ahead of the game, businesses, including Managed Service Providers (MSPs), are required to continuously generate new leads in order to grow and stay ahead of the competition.
As a Managed Service Provider (MSP), the opportunities arising from your customer’s move to cloud services are huge. Your customers know the business and economic benefits of the cloud and are ready to switch their spending from legacy, on-premises systems to cloud services. Yet, while the cloud appears simple at a surface level, marketing, selling, designing, deploying, and supporting new cloud apps often demands skills that might be outside of your current capabilities.
Designed to protect the data security and privacy of EU citizens, the GDPR was introduced as a replacement to the Data Protection Directive of 1995. As an overview, the regulations empower consumers with greater ownership over their personal information; highlights including the “right to be forgotten”, a fortified consent process, and more stringent breach notification protocol requirements. Aside from expanding the definition of “data processing” to include collection, retention, deletion, breaches, and disclosures of personal data, the penalties associated with infractions are no laughing matter. Since its implementation, multinational corporations have seen fines amounting to $23M. Or even worse, 4% of global revenue.
Security is the hot topic of the day. Everyone’s talking about it. Your customers are asking about it, they’re expecting you to be the expert, and it’s a conversation you’d rather not have. Can you even make money offering security? You definitely can, if you approach the conversation the right way.