• Branding Or Service Delivery: Which Comes First?
    Branding Or Service Delivery: Which Comes First?

    There are two kinds of startup service business owners. The first invests money they may not even have into building a recognizable brand that will resonate and fascinate in their market of choice. The second invests their limited time and resources in creating a company focused on bullet-proof service delivery. Which are you? Which is right?

  • 7 Sales Pitfalls: How To Recognize, Manage Through, Or Manage Out
    7 Sales Pitfalls: How To Recognize, Manage Through, Or Manage Out

    Over the last couple of decades, we have identified several sales pitfalls that are recurring and affect all salespeople. From sales members who have just recently entered the industry to the most tenured members of the team, there are seven trends that you can spot early to help mitigate poor sales performance or, at a minimum, reduce the time of recovery from a pending sales rut.

  • A 7-Step Tech Sales Process?
    A 7-Step Tech Sales Process?

    While the business of selling goods and services has been around for thousands of years, it is important to note the history of the sales process.

  • Data Intelligence: The IT Service Provider’s Higher Calling
    Data Intelligence: The IT Service Provider’s Higher Calling

    Why Concertium’s new take on managed services is exemplary of IT service’s future.

  • Are You Making The #1 Strategic Marketing Error?
    Are You Making The #1 Strategic Marketing Error?

    Simple rules can remind you what to do when your mind might otherwise be distracted or overwhelmed.

  • Why Your Best Existing Clients Don’t Refer Business
    Why Your Best Existing Clients Don’t Refer Business

    The typical MSP gets four to five referrals a year from clients. For those that are qualified, there is a very high close rate. Most (80+ percent) become new MRR clients.

More From Channel Executive Magazine

WEB EXCLUSIVE EDITORIAL

  • The Essentials For Becoming Your Customer’s Trusted IT Advisor
    The Essentials For Becoming Your Customer’s Trusted IT Advisor

    The most important part of any business relationship is trust. For many of your customers, their size often means they lack substantial internal resources, requiring them to trust key advisors to help them run their business. This includes lawyers, accountants, or an IT team. For Managed Service Providers (MSP), the ability to build trust is critical to keeping current customers and attracting new ones. Their business is practically in your hands; whether you’re helping with their productivity, transforming their business processes, keeping them compliant, or getting them back online after a security breach. If you can’t build trust, you can’t build a business.

  • Why MSPs Fail At Marketing
    Why MSPs Fail At Marketing

    That piqued your interest, right? I’m not just saying that as a way to get you to click, and I’m most certainly not trying to offend you. I’m saying this because I’ve seen it time and time again. But mostly, I’m saying this because it happens for the wrong reasons.

  • Online Marketing Strategies MSPs Can Use For Lead Generation
    Online Marketing Strategies MSPs Can Use For Lead Generation

    There was a time when companies would put out advertising and reward their customers for referrals and that was enough to bring in new leads. This is no longer the case. In today’s online world, the business landscape is highly competitive. To stay ahead of the game, businesses, including Managed Service Providers (MSPs), are required to continuously generate new leads in order to grow and stay ahead of the competition.

  • Top 10 Ways A Cloud Service Partner Will Help You Drive Your Own Success In The Cloud
    Top 10 Ways A Cloud Service Partner Will Help You Drive Your Own Success In The Cloud

    As a Managed Service Provider (MSP), the opportunities arising from your customer’s move to cloud services are huge. Your customers know the business and economic benefits of the cloud and are ready to switch their spending from legacy, on-premises systems to cloud services. Yet, while the cloud appears simple at a surface level, marketing, selling, designing, deploying, and supporting new cloud apps often demands skills that might be outside of your current capabilities.

  • The Link Between GDPR And The Dark Web
    The Link Between GDPR And The Dark Web

    Designed to protect the data security and privacy of EU citizens, the GDPR was introduced as a replacement to the Data Protection Directive of 1995. As an overview, the regulations empower consumers with greater ownership over their personal information; highlights including the “right to be forgotten”, a fortified consent process, and more stringent breach notification protocol requirements. Aside from expanding the definition of “data processing” to include collection, retention, deletion, breaches, and disclosures of personal data, the penalties associated with infractions are no laughing matter. Since its implementation, multinational corporations have seen fines amounting to $23M. Or even worse, 4% of global revenue.

  • How To Have The Security Conversation With Your Customers & Make Money
    How To Have The Security Conversation With Your Customers & Make Money

    Security is the hot topic of the day. Everyone’s talking about it. Your customers are asking about it, they’re expecting you to be the expert, and it’s a conversation you’d rather not have. Can you even make money offering security? You definitely can, if you approach the conversation the right way.

CHANNEL EXECUTIVE DIGITAL EDITION

Channel Executive magazine Digital Edition